User research fundamentals

You are part of a team designing an application to help people make healthier food choices. Create one thin and two thick questions you could ask in an interview.

Examples of thin questions:

• How often do you eat takeaway food?
• Do you want to change your eating habits?
• Would you like to eat healthier?
• Do you currently eat healthy food?
• Do you like to cook at home?
• What is the hardest thing about healthy eating?
• Do you eat at least 5 fruits/vegetables a day?
• Is the time it takes to prepare fresh food a consideration for healthy eating?
• Do you look at the labels when you are doing food shopping?
• Would a picture sway you when making an alternative healthy choice?
• What did you eat yesterday?
• What did you eat for your last breakfast/lunch/dinner?

Examples of thick questions:

• What stops you from making healthy choices now?
• How would you describe your relationship with food?
• What do you consider to be a healthy/balanced diet?
• Tell me about your experience with healthy living.
• Describe what your weekly food shopping consists of.
• What steps do you take currently to ensure you eat healthy?
• What would your daily diet look like?
• Can you describe what draws you to select a healthy alternative for a meal?
• How do you eat during a normal day?
• What do you eat on an average day?
• What do you understand as a balanced diet?
• What types of healthy food do you like to eat?
• Why is healthy eating important?
• What do you consider a healthy food choice?
• What do you think is important to make healthy food choices?
• What do you put in your shopping trolley?
• What do you like to eat?
• Describe an image that would draw you to a healthy choice.
• What do you consider to be healthy food?
• What kind of support would you like to enable you to make healthier food choices?