Overview
Start by defining the scope and objectives of your research. Clearly articulate your goals, including what:
- you need to learn about, and why
- the expected outcomes are
- you need to measure to monitor success
- is outside of your scope for this research
Consider also what decisions you need to make and how the research supports the product and service.
If you’re developing a new service, you want to find:
Research
Start by defining the scope and objectives of your research. Clearly articulate your goals, including what:
- you need to learn about, and why
- the expected outcomes are
- you need to measure to monitor success
- is outside of your scope for this research
Consider also what decisions you need to make and how the research supports the product and service.