Overview

Start by defining the scope and objectives of your research. Clearly articulate your goals, including what: 

  • you need to learn about, and why
  • the expected outcomes are
  • you need to measure to monitor success
  • is outside of your scope for this research

Consider also what decisions you need to make and how the research supports the product and service.
If you’re developing a new service, you want to find:

Research

Start by defining the scope and objectives of your research. Clearly articulate your goals, including what: 

  • you need to learn about, and why
  • the expected outcomes are
  • you need to measure to monitor success
  • is outside of your scope for this research

Consider also what decisions you need to make and how the research supports the product and service.