The wizard in this type of testing is someone behind-the-scenes who is pulling the levers and flipping the switches.
Users would interact with an interface without knowing that the responses are being generated by a human rather than a computer.
When to use this method
You can use this method to test new ideas. They may be costly concepts, but with this method, you can test them inexpensively and define a problem.
You can test users’ reactions to a system before you even have to think about development.
How to test
The easiest way to conduct Wizard of Oz testing is to build a simple and easy-to-use prototype that allows the ‘Wizard’ to quickly react to the user’s gestures or actions with the designed response with a single click.
Learn more about Wizard of Oz testing
- Wizard of Oz testing by Nielsen Norman Group
- Wizard of Oz testing – a method of testing a system that does not yet exist by CDS