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Card sorting is a method to understand how users group content. This method can help to decide how to structure a website. 

How to card sort

Card sorting can be done using physical cards or cards on a screen (such as in Mural or Miro).  

Each card is labelled with a concept or word and the participant is asked to organise the cards in a way that makes sense to them.  

Example 

When testing the structure of your website. If most participants place the card labelled "hours of operations" under "services," rather than under "locations," then it makes sense to design the site with hours as a subheading under services.  

Learn more about card sorting